Assumptions…
Assumptions can be useful shortcuts to help us. One, partially confirmed by ChatGPT, with the caveat that the assumption does[…]
Read moreCategory: News and updates
News and updates, Derham Marketing Research’s blog
Why knowing the facts can enable better decisions!
As the 59 second video below suggests, there are perceptions about alcohol consumption. Such perceptions can lead to the creation[…]
Read moreCompetition can take your customers away….
Competition can take your customers away and lessen your business. But when you are competitive, you can grow your business[…]
Read moreMarket research accuracy
I was asked by LinkedIn to comment on the discussion “You’re facing doubts about market research accuracy. How can you[…]
Read moreInsights generate more business!
To find your business-building insights, email Philip Derham at derhamp@derhamresearch.com.au or call him on
Read moreUnderstanding the why behind the data
Given that Australia is one country, the differences in imprisonment rates between its various States and Territories is notable. The[…]
Read moreAge and sex by Capital cities and regions
The ABS have just released the 2023 age and sex distribution of people in Capital cities and people in regional[…]
Read moreNumbers tell the story, but we need to look beyond the headlines!
Because while numbers are exact and say exactly what they mean, their certitude can perhaps mislead. As an example, when[…]
Read moreGetting insights – quickly, cost-effectively.
Long surveys that ask all that you wish to know can lead to people starting and then stopping part-way through.[…]
Read moreMoving Beyond Being Good
In episode 183 of Gary Ryan’s Moving Beyond Being Good Podcast, he interviews Philip Derham from Derham Insights Research.We chat[…]
Read moreOh happy day!
How secondary data analyses can assist you to strengthen your business.Watch the short video to find out more! And to[…]
Read moreLift your productivity, revenue and cut your recruitment costs!
Elmo’s just released 2024 HR Industry Benchmark Report1 highlights four key findings that may be relevant to you: * 23% of[…]
Read moreOur publications
Derham Insights Research regularly comments on research practices and research-generated insights. You can watch videos of these comments at http://tinyurl.com/TheYouTubePlaylist[…]
Read moreThe (significant) benefits of secondary sources data analysis.
This short, and subtitled, video explains how using secondary sources data (e.g. the Australian Bureau’s Population and Housing Census data)[…]
Read moreOur modifiable survey templates save $, provide effective insights and so increase your ROI.
The steps to getting usable answers from customers, or from your staff, start with you: You can do all this[…]
Read moreOur modified survey templates can get you answers quickly and cost-effectively.
The steps to getting usable answers from customers, or from your staff, start with you: 1. identifying the problem, 2.[…]
Read moreOh happy day!
Data shows you tremendous opportunity! One’s wedding day should be a very happy day! And if you use data to[…]
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