Derham Insights Research regularly comments on research practices and research-generated insights. You can watch videos of these comments at http://tinyurl.com/TheYouTubePlaylist or see them in our social media posts – Philip Derham | LinkedIn (1) Facebook Philip DERHAM (@derhamresearch) / X (twitter.com) Philip Derham (@betterresponses@mastodon.social) – Mastodon
In addition, improvements in market research techniques help us generate better responses for our clients. We’ve researched a wide variety of people in English-speaking countries, and always seek ways to engage more effectively them. As we find improvements in market research techniques or approaches, we summarise those in marketing research journals in Australia and overseas, so the improvements are available for the industry in general. This is undertaken to help maintain people’s willingness to participate in marketing research generally, as willing participants give us the insights to strengthen our clients’ decisions.
The papers below summarise recent research technique reviews, and we are currently also reviewing other technique elements and will report those in due course.
- How Happiness Impacts Satisfaction and Recommendation Measures. https://www.greenbook.org/mr/disruptive-insights-asia-pacific/how-happiness-impacts-satisfaction-and-recommendation-measures
- Satisfaction and Recommendation: Should 2 KPIs Be Merged Into 1? https://www.greenbook.org/mr/disruptive-insights-asia-pacific/should-satisfaction-kpi-and-recommendation-kpis-be-merged-into-one
- Is there a list order bias in online survey matrix questions? Quirk’s (USA) Marketing Research Review, August 2018. Is there a list-order bias in online survey matrix questions? | Articles | Quirks.com
- World views collide to distort public discourse. Research News, November 2016.
- Does being patient pay off? Research News, July 2016.
- Are smart phone users less engaged survey takers? Quirk’s (USA) Marketing Research Review, June 2016. https://www.quirks.com/articles/are-smartphone-users-less-engaged-survey-takers
- Using preferred, or understood, or effective scales? How scale choice affects online survey data collection. Australasian Journal of Social and Marketing Research, December 2011. https://researchsociety.com.au/documents/item/482
- A woman’s touch – the role of gender in online survey response. Quirk’s (USA) Marketing Research Review, July 2009. https://www.quirks.com/articles/the-impact-of-gender-in-e-mailed-survey-invitations
- Improved sampling by pre-segmentation. Australasian Journal of Market Research, Vol. 15, No 1, June 2007.
- Increase response rates by increasing relevance. Quirks (USA) Marketing Research Review, October 2006. https://www.quirks.com/articles/by-the-numbers-increase-response-rates-by-increasing-relevance
- The impact of space and survey format on open ended responses. Australasian Journal of Market Research, November 2004, Vol. 12, No. 2.
- Benefiting from what you already know about your customers. http://www.researchnewslive.com.au/2016/08/08/benefiting-from-what-you-already-know-about-your-customers/
- Change in questions and in methods can improve insights and clients’ budget effectiveness. http://www.researchnewslive.com.au/2016/09/22/change-in-questions-and-in-methods-can-improve-insights-and-clients-budget-effectiveness/
- Three steps to more effective focus groups. http://www.researchnewslive.com.au/2016/10/11/three-steps-to-more-effective-focus-groups/
- Time to reflect on our assumptions. http://www.researchnewslive.com.au/2017/02/01/time-to-reflect-on-our-assumptions/
If, in addition to the online versions, you’d like a hard-copy of any of these publications, please contact Philip Derham – derhamp@derhamresearch.com.au or call him on